Jordan Brand's Air Jordan Series is considered the largest collection of designer shoes ever. The Air Jordan Retro line is at the forefront of modern sneaker collecting culture. The flagship model of the Jordan brand is the Air Jordan 1, a timeless retro basketball shoe first released in 1985 and now offered in three popular silhouettes: high-top, mid-top, and low-top, which are consistently the most demanded sneakers on the market, whether it be the re-release of beloved original colorways, completely new looks, or part of limited edition sneaker collaborations with artists and musicians. Other perennial favorite Air Jordan sneakers are the Air Jordan 3, Air Jordan 4, Air Jordan 6 and Air Jordan 11, to name a few. Each of Michael Jordan's sneakers offers a lot of nostalgia for basketball from the 80s and 90s, as well as a glimpse into the personal life of the greatest basketball player ever. The sneaker culture simply wouldn't be what it is today without the Air Jordan series. Jordan Brand also offers a wide range of modern high-performance basketball shoes, as well as other lifestyle and performance footwear outside the Retro Air Jordan line.