This RK keyboard sits at the high end of the "custom feeling but not actually custom" keyboard market. Brands like Red Dragon are on the cheaper end for a reference point.For the price, i would say this keyboard punches above its weight class. It feels as good as some of the custom high end boards ive come across but with far more going for it in terms of features. Wired, 2.4 ghz and 3 bluetooth profiles let me easily connect to my work pc, gaming pc, smart tv, and more without going into settings.Rgb and connection are managed on board, rather than through an app. You get less customization that way but honestly i cant stand how bad most of these companies apps are anyway. Part of the reason i stopped using my razer and got this instead. The inboard rgb profiles give you a good variety to choose from though so no complaints there.Build quality is NICE. Very dense premium feeling plastics, klacky keys that are noticable but not obnoxiously loud, bright and slick looking rgb, speedy connection, good battery life (love the indicator screen thats a nice touch. Makes controlling all this stuff easy)Overall, can you get a perfectly nice keyboard for cheaper than this? For sure. But if you want bang for your buck this thing packs quite a lot of quality and features for the price its at. Id say a good pre built keyboard will likely run you $100 before tax. But this thing is only like 50 bucks more when all is said and done and will take you from a good keyboard to an excellent one.Save the few extra bucks up and get this.