Jordan Brand's Air Jordan Series is considered the largest designer shoe collection ever. The Air Jordan Retro line is at the forefront of modern sneaker collecting culture. The flagship model of the Jordan brand is the Air Jordan 1, a timeless retro basketball shoe first released in 1985 and now offered in three popular silhouettes: high-top, mid-top and low-top, all consistently the most demanded sneakers on the market, be it the re-release of beloved original colorways, completely new looks or part of limited edition sneaker collaborations with artists and musicians. Other perennial favorite Air Jordan sneakers are the Air Jordan 3, Air Jordan 4, Air Jordan 6 and Air Jordan 11, to name a few. Each of Michael Jordan's sneakers offers a lot of nostalgia for 80s and 90s basketball, as well as taking a look at the personal life of the greatest basketball player ever. The sneaker culture simply wouldn't be today's without the Air Jordan series. Jordan Brand also offers a wide range of modern high-performance basketball footwear, as well as other lifestyle and performance footwear outside the Retro Air Jordan line.