Just to be upfront - this is a cheaply built lamp, but I actually now own two.I picked up my first on Amazon from the seller MT DEPOT as I was weary of it's lack of reviews. As a seller, I have no complaints. They did a great job in getting the lamp to me. But the bottom line is that while it's a perfectly good lamp, I only paid $54.99 - then it went out-of-stock, and now it's $94.99.It's worth every penny for $54.99. I would NOT pay $94.99. I found my second from another non-Amazon vendor for about the same price as the pricing for this lamp (and the manufacturer names that it is sold under) seem to vary wildly depending on the seller (I'm looking at you, Wayfair!).So the reason I was drawn to this lamp were:1.) It is sufficiently tall (it stands just shy of 71" when assembled, measuring it sitting on the carpet) so that you don't directly catch site of the bulb if you're standing across the room (assuming you are of average height or less - I can't speak for tall folks). I did bend the bulb bracket a bit to ensure that the bulb stayed low enough (I'm using an extra-big A21 bulb), but the bracket holding the bulb socket is metal and was malleable, so that wasn't a big deal. The lamp also works well in my home that has 9' ceilings and provides excellent light projection and does a fantastic job lighting the room indirectly.2.) It's a dumb lamp (this is a good thing). You can install your own bulb and it has a dumb switch so you can leave the knob in the "on" position and connect the lamp to a switched outlet with no issues. It's not that I don't trust floor lamps with built-in LEDs that are out there, I just like to have the ability to select my own bulb. Additionally, with the lack of any high-tech circuitry in the switch, the lamp is on or off with a mechanism that clicks on a rotary dial.3.) It reminds me of a couple of lamps that my parents had in the 90's. Those lamps were white (and I believe this model comes in white), but - long story short on the nostalgia - the lamps from the 90's were higher quality (although they did have the halogen bulbs that could burn your house down - so at least that's not a problem here). So while this is an extremely subjective point, I like the lamp because it reminds me of good times in the past but, ultimately, this lamp is cheap.So that segues into my assessment of the lamp:- The electric cord is of good quality and there is plenty of it (you'll be grumbling stuffing it into the tubing of the neck of the lamp when assembling the 3 sections but this is a one time thing and really isn't a problem).- The base is well weighted, the various pieces are all made of metal, and screw together easily. While there is a little bit of give in the neck, the lamp sits level.- The bulb socket caught me off guard. I figured the bulb would screw directly into the neck, but that is not the case. As you can see from the picture, the bulb screws in horizontally. I'm using a slightly larger than usual A21 Philips LED 150W equivalent bulb, so you can see it's slightly off center looking at the lamp from below. This does not affect the upward projection of light. It still functions great as a lamp, however, the blue/green "decorative" plastic around the base of the head of the lamp is lit slightly off-center and there is a shadow of the ugly support bracket for the bulb socket. While these issues are noticeable, I'm not staring at my lamp for it's beauty. It fits my decor and it otherwise fits my need for lighting so I can deal with this deficiency. However, I have considered attempting to make a new bracket myself as a side project to see if I could make the setup a little better, but that's something for another day.- The worst part of the lamp is the switch. This lamp is NOT dimmable. It's not sold as dimmable (so I'm not complaining about that - it's just a FYI), but the lamps my parents had in the 90's had a really nice feeling, smooth potentiometer that just felt satisfyingly solid to twist and dial up or down the brightness. While this switch looks like it has a dial, it's simply on or off (although the dial clicks into positions at quarter-turn increments, so the notch on the dial will turn the lamp "on" at North and South and "off" at East and West - that is if the knob stays on and you decide to put it back in place in such an orientation). The cheap gold-plastic knob cap easily comes off and reveals the cheap switching mechanism below. I'm also thinking about replacing this switch with a potentiometer to turn make this lamp dimmable and give the switch the same satisfying feeling that my parent's lamps used to have, but again, that's another project for another day.The TL;DR version of this review is - Aesthetically, the lamp is of mediocre quality where investment in a better switch and more well thought out bulb bracket may allow this lamp to demand a higher prices like the current near $100 price that the lamp is on Amazon and Wayfair (particularly figuring that you're going to have to buy your own bulb). This is a $50-$60 lamp at best and I wouldn't pay more than $70 including tax and shipping (and even that would be pushing it for me).As far as simply existing as a floor lamp and lighting a room, it accomplishes this fantastically and does a really nice job providing indirect soft-white light using a 150W equivalent bulb.